Gen AI / Budget Optimization
Aryma Nebula
Decide Where Your Next Marketing Dollar Should Go.
Aryma Nebula turns MMM outputs into weekly and monthly budget allocation decisions — grounded in ROI, saturation, and real-world constraints.
The Problem
“MMM tells you what happened. But budget decisions still feel like guesswork.”
Even with MMM in place, teams still wrestle with the same allocation questions every week — how much to spend, which channels to scale, and how hard to push before returns flatten.
Measurement exists. Decisioning is still manual. Nebula closes that gap.
- 01How much to spend next week
- 02Which channels to scale vs cut
- 03How to balance growth vs efficiency
- 04How far to push spend without overshooting
Core Capabilities
From MMM to allocation, in one engine.
Sales-Target-Based Allocation
Input a growth target for the next period and Nebula computes the required budget mix to hit it — think in growth goals, not arbitrary spend limits.
ROI-Based Optimization
Switch to efficiency mode and Nebula ranks channels by ROI / ROAS / MROAS, allocating spend to the highest-return channels first.
Saturation Guardrails
Spend ceilings derived from your saturation curves and historical max — preventing overspending and diminishing returns on any single channel.
Risk & Channel Health Signals
Every allocation is flagged low, medium, or high risk based on how far it pushes beyond historical norms — so you know exactly which channels are being stretched.
Continuous Planning
Not quarterly. Not annual. Weekly and monthly allocation decisions that adapt as new data lands, replacing static plans with rolling reasoning.
Agentic, Explainable Reasoning
Ask why a channel got more or less budget. Nebula's agent reasons across your MMM, spend history, ROI, and saturation — no black box, only clear logic backed by data.
What You Need
Works with your existing MMM.
Nebula uses standard MMM outputs — no need to rebuild your model, and it works with any MMM, any vendor, any format.
You do not need to run your MMM with us — though we'd prefer you did. Aryma Nebula works with any MMM, any vendor, any format.
Built for
Teams that own the number.
Performance Marketers
Media Buyers
Brand Managers
C-Suite
How It Works
From MMM to allocation in three steps.
Input — Your MMM Outputs
Bring contribution, ROI / MROAS, saturation curves, and spend history. Works with any MMM.
Optimize — Nebula Reasons
The engine evaluates ROI efficiency, saturation limits, and historical spend patterns to compute optimal allocations.
Recommend — Ready-to-Act Plans
Weekly and monthly budget plans, channel-level allocation, and risk indicators on every line.
Scenario Planning
What happens if we change spend? Toggle inputs and see the allocation, risk, and expected return shift.
Constraint Layer
Apply budget ceilings, channel minimums, or market-level restrictions — optimization respects real-world constraints.
Risk Monitoring
Alerts on overspending, saturation breaches, and channels being pushed beyond historical norms.
Pricing
Plans for Aryma Nebula.
Accessible for evaluation, priced for scale. Start with Explorer, operationalize with Professional or Team, or go Enterprise for multi-market allocation and MMM pipeline integration.
Explorer
For individual analysts evaluating Nebula against their existing MMM.
- Basic allocation suggestions
- Limited channels
- Trial-scale usage
- Standard reasoning engine
- Email support
- Single seat
Professional
For teams starting to run weekly and monthly allocation cycles.
- Everything in Explorer
- Weekly & monthly allocation plans
- ROI-based + target-based modes
- Basic saturation guardrails
- Scenario toggles
- 5 user seats
Team
For in-house teams and agencies running Nebula as an ongoing allocation program.
- Everything in Professional
- Full allocation engine
- Saturation + spend-cap guardrails
- Risk scoring on every channel
- Multi-channel optimization
- Priority processing
- 15 user seats
Enterprise
For organizations running allocation across brands and markets. Starts at $25K/year.
- Multi-market & multi-brand allocation
- Custom constraints & business rules
- Integration with MMM pipelines
- Private deployment / VPC / on-prem
- Advanced security & SSO
- Dedicated onboarding & support
Add-ons available: scenario planning, constraint layer, and risk monitoring. Bespoke enterprise plans on request.
Bespoke Requirements
Have special bespoke requirements? Let’s talk.
Custom deployments, private data integrations, and enterprise-grade rollouts for Aryma Nebula.