Gen AI / Unified Measurement
MMM Singularity
From MMM Outputs to Clear Decisions.
MMM Singularity is an interpretation layer on top of MMM outputs — connecting attribution, incrementality, saturation, and prediction into a single coherent view of marketing performance.
The Problem
“MMM outputs are not the problem. Interpretation is.”
After every MMM run, teams are left with the same questions: why did channel contributions change, which signals to trust, what shifted versus last cycle, and what to actually do next.
MMM tells you what happened. But not always what it means.
- 01Why did channel contributions change
- 02Which signals should we trust
- 03What changed vs the last cycle
- 04What should we actually do next
Core Capabilities
An interpretation layer, not another dashboard.
Unified View of MMM Outputs
Combine attribution, incrementality, saturation, and prediction outputs into one coherent picture — no more stitching insights across isolated charts.
Cross-Model Interpretation
Compare outputs across time periods, geographies, and model versions to understand how the signal is evolving — and where to trust it.
Driver-Level Explanation
Break down contribution shifts, saturation effects, and incremental impact at the channel and driver level — moving from charts to explanations.
Decision-Oriented Insights
Guided reasoning that moves from charts → interpretation → action, so every analysis ends with a clear next step, not another question.
EMMMY — Your MMM AI Agent
Ask "why did ROI drop?" or "what changed this quarter?" in plain language. EMMMY reasons across your outputs and returns sharp, causal explanations — trained on 10+ years of MMM intelligence.
Deep Dive Analytics
Cross-checks patterns, validates causal paths, and uncovers whether an attribution is consistent over time — turning every datapoint into a precise, actionable plan.
Inputs
Works with any MMM, any vendor, any format.
Standard MMM outputs are all you need — your existing reports work perfectly.
You do not need to run your MMM with us. MMM Singularity works with any MMM — from any vendor, in any format.
Built for
Both sides of the MMM table.
For Clients
Unlock deeper interpretation from your existing MMM reports — instantly, without commissioning a new model.
For MMM Vendors
Upgrade your deliverables with AI-powered interpretation, connected narratives, and strategy-ready recommendations for your clients.
How It Works
Turn outputs into decisions in three steps.
Ingest — Bring In MMM Outputs
Drop in contribution charts, model results, and spend data from any MMM vendor or internal pipeline.
Connect — Align Across Dimensions
Singularity aligns outputs across channels, time periods, and model versions into a single coherent view.
Explain — Ask and Act
Ask why ROI dropped, what changed this quarter, or which channels are saturating — and get decision-ready answers.
Custom Interpretation Layer
Tailor the reasoning engine to your business logic, product lines, and market structure.
Scenario Explanation
Understand the "why" behind proposed budget changes — not just what shifts, but what's driving it.
Insight Validation
Check consistency across models and cycles to build confidence in the signals you act on.
Pricing
Plans for MMM Singularity.
Accessible for individual analysts, scaled for teams running interpretation as an ongoing program. Start with Explorer, operationalize with Professional or Team, or go Enterprise for MMM pipeline integration.
Explorer
For individual analysts exploring MMM Singularity against their existing outputs.
- View MMM outputs
- Basic interpretation
- Limited queries
- Standard reasoning engine
- Email support
- Single seat
Professional
For teams operationalizing MMM interpretation across every planning cycle.
- Everything in Explorer
- Cross-output interpretation
- Multi-period comparison
- Driver-level insights
- Faster reasoning engine
- 5 user seats
Team
For in-house teams and agencies running Singularity as an ongoing interpretation program.
- Everything in Professional
- Advanced reasoning layer
- Multi-model comparison
- Deeper driver analysis
- Priority processing
- 10 user seats
Enterprise
For organizations treating MMM interpretation as a strategic capability. Starts at $20K/year.
- Full integration with MMM pipelines
- Custom logic & workflows
- Private deployment / VPC / on-prem
- Advanced security & SSO
- Dedicated onboarding & support
Add-ons available: custom interpretation layer, scenario explanation, and insight validation. Bespoke enterprise plans on request.
Bespoke Requirements
Have special bespoke requirements? Let’s talk.
Custom deployments, private data integrations, and enterprise-grade rollouts for MMM Singularity.