Gen AI / Always-On Insights
MMM Synapse
The Memory Layer for Marketing Measurement.
Years of legacy presentations and reports turned into a living, encrypted, conversational knowledge base.
The Problem
“Do you remember the ROAS of Branded Paid Search from your 2021 MMM model?”
How does your current Meta ROAS of 2.4 compare to historical benchmarks in your domain?
Today, the only way to answer questions like these is to manually dig through old PowerPoints and do laborious analysis. MMM Synapse makes that analysis automatic — an Always-On Insights layer over every MMM you've ever run.
- 01Triangulating an answer from your previous MMM reports across years.
- 02Asking about strategies you chose two years ago — and seeing their impact today.
- 03Benchmarking current model outputs against your own historical metrics.
Capabilities
Privacy-first reasoning, purpose-built for MMM teams.
Triple-Layer encoding
Patent-pending pipeline: none of your MMM variables or spends are ever visible to the LLM. Strategy and spend stay completely in your control.
Chat across years of decks
Extract insights from MMM reports decades old — every model, every cohort, every channel. Ask in plain language, get sourced answers.
Benchmark against history
Compare today's ROAS, MROAS, and saturation metrics against your own historical performance. Your benchmark is your past.
Built-in Reasoning Agent
Trained on nearly 10 years of MMM consulting notes, research papers, code, case studies, and live project context — well-reasoned, audit-ready answers.
Built for
Enterprises that live in MMM reports.
Brands
Preserve years of marketing measurement intelligence across team transitions and agency changes.
Agencies
Deliver richer, historically-grounded insights to every client without re-running historical work.
In-house analytics
Turn your deck archive into a searchable, conversational asset that compounds in value with every new project.
Pricing
Plans for MMM Synapse.
Turn years of MMM into a decision advantage. Start with Explorer, scale with Professional or Team, or go Enterprise for custom reasoning and private deployment.
Explorer
For individual analysts and early exploration of MMM Synapse.
- Chat with uploaded MMM reports
- Up to 5 MMM decks
- 1,000 queries / month
- Cross-model comparison
- Scenario / what-if simulation
- Driver & contribution deep-dive
- MMM knowledge-base-backed answers through our Advanced Reasoning Agent
- Email support
- Single seat
Professional
For in-house teams starting to operationalize MMM intelligence.
- Everything in Explorer
- Up to 25 MMM decks
- 10,000 queries / month
- Benchmarking across models
- Faster reasoning engine
- 5 user seats
Team / Agency
For agencies and advanced in-house teams running MMM as an ongoing program.
- Everything in Professional
- Up to 100 MMM decks
- 80,000 queries / month
- Cross-model comparison (YoY, vendor-on-vendor)
- Advanced multi-step reasoning
- Insight consistency checks
- Priority processing
- 15 user seats
Enterprise
For organizations treating MMM as a strategic capability.
- Unlimited ingestion + full history retention
- Custom reasoning layer tuned to your business
- Integration with MMM pipelines & ArymaEdge
- Private deployment / VPC / on-prem options
- Triple-layer encoding & advanced security
- Dedicated onboarding & support
Bespoke Requirements
Have special bespoke requirements? Let’s talk.
Custom deployments, private data integrations, and enterprise-grade rollouts for MMM Synapse.